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Jared Spool
Jared Spool

Jared Spool

If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective, knowledgeable communicator on the subject today. What you probably don’t know is that he has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.

Dan Willis
Dan Willis

Dan Willis

Dan Willis has stumbled his way through high-profile media and interactive organizations for more than 20 years. He has a proven track record of being wildly under qualified for his many promotions and for being neither a round nor a square peg within organizations with holes built for one or the other. Currently a user experience consultant for Sapient, Willis was’s first User Experience Director and had the same title at

Willis has been launching robust Web sites since the mid 1990s. He has designed and coded major sites; designed, facilitated, and analyzed usability testing; and managed design, IA, and Web analytics resources.

He is the creator of UX Crank (, a highly opinionated resource for UX professionals. He founded the Cranky Talk Workshop for New Speakers last year and will teach at this year's UX SketchCamp SF. He has presented at South by Southwest Interactive Festivals, IxDA annual conferences, way too many Information Architecture Summits and at the 2010 WebVisions conference.

Marc Rettig
Marc Rettig

Marc Rettig

Marc Rettig is principal of Fit Associates, LLC, where he works to build bridges between product organizations and the lives of the people they affect. Marc’s 30-year career has been guided by an interest in people, systems, communication, anthropology and the power of design. After a first career in software systems, he has spent fifteen years as a designer of projects, interactions, products, services, experiences, and transformations. He has taught at Carnegie Mellon’s Graduate School of Design (where he was the 2003 Nierenberg Distinguished Chair of Design) and the IIT Institute of Design, in Chicago.

In addition to client work, Marc is working on a synthesis of literature and practices across the areas of design, immersive research, living systems theory, and social change facilitation.

Prior to founding Fit Associates, Marc served as Chief Experience Officer of the pace-setting user experience consultancy HannaHodge, where he was responsible for the firm's user-centered process, team culture, and research initiatives. He was a Director of User Experience at Cambridge Technology Partners. Prior to that he was a consultant with seeSpace, VP of Design for Digital Knowledge Assets, and a Senior Architect in the Advanced Technologies Group at Andersen Consulting (now Accenture). Marc has an undergraduate degree in Anthropology and Linguistics, and completed requirements for a Master’s in Computational Linguistics at New York University.

Marc frequently speaks and conducts hands-on workshops in industry and academic settings around the world. He currently serves on the advisory boards of The IxDA, IxDA’s Interaction Awards, and Rosenfeld Media.

Jesse James Garrett
Jesse James Garrett

Jesse James Garrett

Jesse James Garrett is co-founder and president of Adaptive Path, a user experience design consultancy. His contributions to the field of user experience include creating the seminal "Elements of User Experience" model; developing the Visual Vocabulary, a notation system for documenting user experience design; and defining Ajax, an approach to creating Web applications.

Jesse has received Wired Magazine's Rave Award for Technology and has been named one of the "50 Most Important People on the Web" by PC World. His client work includes engagements for Twitter, NPR, Skype, Harvard Business Review, and Crayola. He is a frequent keynote speaker addressing audiences around the world on product design, user experience, and innovation.

Bryce Glass

Bryce Glass is a principal interaction designer for Manta Media, Inc. Over the past 14 years, he's worked on social and community products for some of the web's best-known brands (Netscape, America Online and Yahoo!).

Bryce is the co-author of "Building Web Reputation Systems" (O'Reilly, 2010) and has been a frequent speaker on reputation-related subjects, particularly the intersection of reputation and user experience. Bryce is also recognized for his work on visualizing complex ideas in a straight-forward and approachable fashion. His diagram, Flickr User Model, has been featured in numerous publications.

Darren Kall

Darren Kall is VP/Partner of Kall Consulting, LLC where he, his partner, and team members focus on user research, product design, user-centric product development, evaluating products and services, architecting user-centric organizations, and resolving user-centric product issues.

Prior to Kall Consulting, Darren was Senior Director of Global Experience Design and Strategy at LexisNexis where he lead the user experience department; a 70+ person multi-discipline, international, user experience and creative department based in 14 locations, responsible for the experience design of 250+ web, mobile, and desktop products. At Microsoft Darren was the group manager of several teams responsible for experience designs in Windows and MSN. At AT&T Bell Laboratories Darren was a distinguished engineer and created two teams. He ran his own user experience company in the metro NYC area. Before that he worked at IBM.

Darren has 11 US patents, has worked as a Bell Labs futurist predicting the impact of technology on education, and has served as an ITU standards representative in Geneva.

Darren's first user experience design act was at the age of 7 when he decided the encyclopedia was in "the wrong order" and undertook to retype it until his parents stopped him.

Erin Jo Richey

Erin Jo Richey consults on user experience and digital strategy.  She has worked with a variety of Fortune 500 businesses and small startup companies to plan, execute, and test online marketing campaigns and site features.  She has a strong interest in helping businesses measure and organize information.  Her work has covered a number of projects related to web analytics, on-site search, content management, and personalized recommendation technology.

Prior to her roles in the online world, Erin studied cognitive science and psychology.  Her research examined visual word recognition in the bilingual brain.  After working with Italian-English and Spanish-English speakers, Erin began applying the results to test computational models of word recognition.

Erin currently writes and speaks about the online user experience, digital marketing trends, and creative technology.  You can read some of her posts at UXBooth, Advertising Age, Robot Yell, and Flat Frog Blog.

Edward Stull, User Experience Director, Shift Global

For nearly two decades, Ed has designed and developed visual communications. Most recently, he worked as UX director for bswift, an insurance-sector SaaS firm, where he helped design the nation’s first healthcare exchange. Ed previously ran his own consulting practice, as well a served as senior design manager at Organic and as creative director at Frankel, where he assisted the development of integrated marketing campaigns for clients, such as Frito-Lay, Nestlé, Target, and United Airlines.

He holds a BFA from Columbus College of Art & Design (CCAD), and is a User Experience Director for Shift Global.

Marty Vian, Vice President, User Experience, Manta

Leading design strategy, interaction architecture, interface and visual design, Vian is Manta's staunchest advocate for the site's users.

Before joining Manta in 2008, Vian was chief design officer for Neulogic, a company he cofounded in 1999. Neulogic became the dominant U.S. provider of CMS software as a service in the community philanthropy sector before being purchased in 2006. During his 20+ years of creative and design management, Vian has produced digital media , website and web software UI design for a range of commercial clients including: Lucent Technologies, Barnes & Noble, Caterpillar, Novell and Abbott Labs.

Vian attended The Ohio State University as well as Columbus College of Art and Design.

Jen Matson

Jen Matson is an interaction designer and sometime coder who has been designing, variously, for web, kiosks and mobile since 1994. Currently Senior User Experience Architect at Ascentium, she has helped teams, both in-house and external, embrace rapid prototyping and cross-discipline collaboration to deliver users the best possible user experiences.

Karl Fast

Karl Fast is a professor of User Experience Design at Kent State University where he teaches information architecture, human-information interaction, and other courses on designing information-rich experiences. He studies and writes about the messy nature of interacting with information. He is also a founding member of the Information Architecture Institute.

Veronica Erb

Veronica Erb has moderated user experience research in Rwanda and the United States for an international non-profit called AED. Her temperament enables her not only to allow humans to attempt usability tasks, but also to write clean HTML and CSS. Currently, she refers to herself as a User Experience Designer, but she has also answered to “web designer,” “helpdesker,” and just plain “verb.” At UXCamp DC 2011, she had a fantastic time swapping UX stories through her talk, My Rwandan User Experience, and cannot wait for story time with the attendees of MidwestUX.

Veronica’s personality probably has something to do with going to a liberal arts school in Iowa and growing up in a geodesic dome in southern Illinois. She lindy hops at least once a week, makes a mean scone, and has a fondness for intentionality. You can find her on Twitter at @verbistheword, on the intarweb at, and in person in Washington, DC.

Dana Chisnell

Dana has helped hundreds of researchers, information architects, content developers and strategists, visual designers, coders, engineers, product managers, marketers, and other UXers all over the world get skills and knowledge to make their teams' designs better.

She's the co-author, with Jeffrey Rubin, of Handbook of Usability Testing Second Edition (Wiley, 2008).

Lis Hubert

Lis is an independent consultant in the User Experience field with extensive experience in website strategy design, interaction design and information architecture. She works with clients on many different levels ranging from Fortune 500 businesses to startups. 

Most recently Lis had the opportunity to work with Moment Design, Inc on the creation of a high profile sports and entertainment iPad application, the redesign of their sports & entertainment client, as well as additional site redesigns and updates. Prior to Moment, she worked with publishing group John Wiley & Sons on user testing for one of their most popular online brands.

Lis has partnered with other clients including RAPP, AnyClip and Critical Mass on projects ranging in industries from pharma to entertainment. With each client Lis works to make user experiences more pleasant and enjoyable. Lis also does work helping other start up ventures create and define their web presence.

In order to stay active and contribute to the user experience community, Lis volunteers as a local leader for the Interaction Design Association New York City chapter.

Oscar Fernández, Associate Professor School of Design, University of Cincinnati

Oscar Fernández is the Coordinator of the Digital Design program, School of Design, at the University of Cincinnati. As a design educator, Oscar Fernández has held professorships of design at Carnegie Mellon University, Maine College of Art, University of Cincinnati, Ohio State University, and Montana State University.

His expertise and research interests include wayfinding/interaction relationships, instructional communication, the physical and virtual interchange, poster history, universal symbol systems and typography as information architecture. Beginning with architectural firms, his professional design career progressed through design directorships at international for-profit and non-profit institutions, including Fitch Worldwide and the Wexner Center for the Arts.

Throughout both his academic and professional career, he has been a producer and proponent of effective visual communication in information design, diagrammatic information, comprehensive brand identity programs, and communication systems that respect the all important needs of audience and users in many contexts.

Wendy A F G Stengel

Wendy A F G Stengel is a Senior Information Architect at TerpSys, outside of Washington, DC. She's been mucking about with content professionally since 1993.

Brad Colbow

Brad Colbow is the Art Director at Sideways, a company creating a publishing platform that re-imagines what the next generation of books and magazines will look like on mobile devices. Brad is an award-winning web designer, best known for his comics that are published monthly in .Net magazine (Practical Web Design here in the US) and "The Brads" a weekly strip found on his personal website. His work has appeared on the New York Time's website, CNET, Smashing Magazine and elsewhere. You can find out more about him on his website

Geoff Alday

Geoff Alday is Emma’s User Experience Manager responsible for guiding the design team as they create user-centered solutions and product concepts for the company. Prior to his work at Emma, Alday was the User Interface Designer for echo, a direct-to-consumer digital marketing firm that specialized in positioning, web development, advertising, sponsorship procurement and digital distribution of music and other personality-based merchandise. In 2005, he worked at Informa Investment Solutions as a User Experience Designer focused on customized systems and software for client management.

Geoff began his career as an Animator at Magnetic Dreams Animation Studio specializing in character animation, motion graphics and visual FX. A graduate of Middle Tennessee State University, Alday won the 2003 Parthenon Award for the Pharmacy Cooperative website and the 2002 Silver Addy Award for the Duncan May website. He lives in Nashville with his wife, two children, and a little monster dog.

Kimberly Callery

Kimberly Callery is a User Experience Specialist at Cengage Learning. In addition, she currently teaches online for the Art Institute. Past experience includes the Game Production Chair at the International Academy of Design & Technology, Web Designer at Mosaicmedia, and Event Planner for the Interfaces Conference in Michigan.

Kim has a BFA in Animation & Digital Media from College for Creative Studies. Also, she has an MA in Interactive Design & Game Development and is in the process of her MFA in Interactive Design & Game Development, both from Savannah College of Art & Design.

Her passion lies in designing, teaching, and trying to find creative and innovative ways to help people have fun with learning!

Brad Nunnally

Brad has been practicing user experience design consultant for over four years. Brad’s primary industries have typically been in financial, healthcare. As of late, he has been consulting for large utility companies and helping them connect with their customers through various user experience activities. Brad is an avid problem solver and especially enjoys working with clients as well as conducting user research and prototype design.

Carol Smith

Carol Smith has been conducting user research for nearly ten years. She is a regular presenter at conferences internationally and has taught courses at the college level.

Through her business, Midwest Research, LLC, she researches and communicates user needs to clients to help them improve products and also conducts usability tests on websites, software, and consumer products. She has worked with clients in a wide range of industries including: education, healthcare, government and retail. Carol has a Master's degree in Human-Computer Interaction.

Carol has worked with children in their homes, at school and in the lab. She has honed techniques that put both children and their parents at ease during studies.


Carol tweets @carologic and occasionally blogs at She enjoys running and spending time with her husband and two kids.

Erik Dahl

I am a Senior User Experience Designer at Lextant where I work as an interaction designer, experience designer, information architect and design anthropologist. I have worked on everything from websites, applications, embedded systems, handheld products, wearable devices, and environments. Before Lextant, I worked as a researcher and designer at MAYA Design.

I design better products, services and experiences by first thoroughly understanding user expectations, behavior, and culture. My anthropology background gives me a prime vantage point for understanding the mental models of users. My love for language, metaphor, and nuance in the context of human experience helps me transform information systems into responsive and adaptive human-centered designs.

I am equally at home in the worlds of theory and praxis, I often lull myself to sleep at night with thoughts about social change, MacGyverisms, cultural-semiotics, information bricolage, theories and implications of the social self, as well as concepts of "social-themeparking."

I earned an M.S. in Human-Computer Interaction from the School of Information at University of Michigan. While there, working for the Collaboratory for Research on Electronic Work, I mapped the landscape of scientific "collaboratories" and the associated socio-technical implications of tightly coupled, distributed work. I also hold a B.A. in both Cultural Anthropology and Philosophy. Prior to working at Lextant and MAYA Design, I conducted field research in diverse locales, such as the Napo River basin in Ecuador, pool halls in Kentucky, as well as within various publishing companies.

Vince Frantz

As principal of Frantz Information Design since 1996, Vince has been focused on developing tools and deliverables that support the creative process. Vince founded Sprokets, a user experience firm, in 2005 to create a platform for independent design professionals to collaborate on larger projects.

An avid proponent for new ways of fostering creativity and civic engagement, Vince is founder and Executive Director at Public Square Group, Inc http://, a non-profit dedicated to supporting skateboarding, art and civics in Northeast Ohio. Public Square Group is currently assisting the City of Cleveland in the redevelopment of the Flats and many other neighborhood initiatives designed to help youth and adults get creative in the public space.

Vince lives in Lakewood, Ohio with his wife, Cathy and their three children. His Twitter address is @vincefrantz.

Eric Wiley

Eric is an Information Designer and founder of Infotoken, a user experience consulting firm based in Northeast Ohio. Eric has been working in the interactive industry since 1995; with specific focus on the content strategy, information architecture, and interface components of the user experience.

Eric collaborates regularly with agencies and in-house interactive teams to develop better interfaces for web, mobile devices and software. He is a regular contributor to the air traffic control interface component of the Federal Aviation Administrationʼs ongoing NextGen project; a comprehensive overhaul to the national airspace system.

Eric is an active member of the Cleveland Web Standards Association and local leader for the Cleveland chapter of the Interaction Design Association. He lives in Peninsula, Ohio with his wife and their son. His Twitter address is @ericwiley.

Jay Morgan

Jay is an independent UX consultant based in Minneapolis, MN. Currently working on mobile applications and sites for retail and start-up clients alike, his UX experience spans UER, IA, IxD, and UX management. Jay's goal is to transform his independent practice into a collective that prepares the next generation of UX professionals.

Jay worked in-house as UX Director at an Interactive Marketing agency, Senior IA at Target, and Interface Manager at While in those companies, Jay seized every opportunity to advance the practice of UX, while also advancing the quality of UX work delivered. Jay considers his work championing and building Target's Design Pattern Library to be his most significant accomplishment. It's not because design patterns are the answer, but because discord amongst Design teams is a problem worth solving.

Jay studied applied cognitive science, especially mental models, judgment and decision-making, and discourse comprehension. He is fascinated by our field's potential for solving cultural, organizational, and communication problems. As a practicing abstract-aholic, Jay savors the value of abstracting characters and cultures from the surface context. He enjoys mythology and social science as frames for making sense of behavior. Hat tip to Joseph Campbell.

Larissa Itomlenskis

Larissa Itomlenskis is an interaction designer based in Cleveland, Ohio and a 2005 industrial design graduate of the University of Cincinnati school of Design, Art, Architecture and Planning.  Initially working within the field of product design, Larissa quickly moved toward interaction design with a focus on usability research.

In 2008, she decided to become involved in youth education and began teaching web design and architecture workshops part-time in the Cleveland public schools, through the nonprofit Progressive Arts Alliance.  Her goal is for students to build core design skills, particularly the ability to collaborate with team members, to analyze user scenarios and user goals, and to brainstorm and visualize design solutions.

Larissa is continually inspired by the creativity of her students, and their desire to affect the world around them in a positive way.

Jason Wishard

Jason Wishard is an Interaction Designer with EightShapes, LLC, a user experience consultancy based in the Washington, DC metro area.  Jason has a varied background in visual design, front-end development and user experience, dating back to 1998.

Jason's professional background extends across different sectors, including consulting and in-house web staff, working with such organizations as AARP, AOL, Cisco, College Board, Marriott, Network Solutions and US News & World Report.

Des Traynor

Des Traynor is the User Experience lead at Contrast ( a web application design and development agency based in Dublin, Ireland. His role in Contrast involves working with end users, extracting requirements, delivering wireframes, and measuring the ROI of user experience investment.

Des writes regularly on the popular Contrast blog ( and speaks about user experience and the business of web applications at events all over the world, such as  Lessconf,  FOWA, Flash on the Beach, and more. He is on Twitter as @destraynor.

Heidi Munc, Director of Interactive Visual Design at Nationwide Mutual

Having been involved in web design from the inception of the field, Heidi has over 15 years of interactive design experience on both the agency and client sides.

She is currently the Director of Interactive Visual Design at Nationwide Mutual, where she manages the design team responsible for the visuals of everything from, to mobile, to sales and service applications.

Prior to joining Nationwide, Heidi was the creative director of, one of the top10 trafficked web sites in the United States, and worked for several mid-sized agencies that serviced both regional and national clients.

Jackie Martinsen

Jackie Martinsen is Project Supervisor for CMD’s Insight and Research team.  She has experience in both qualitative and quantitative research methods involving eye tracking, usability for web, interactive television and gaming media. 

Her most recent work has been planning research around interactive television applications for the CMD’s new Viewing+ Initiative. Jackie has been designing and conducting user experience research for the past 7 years has experience working in multimedia communications for the past 10 years.  She has a B.S. degree in Telecommunications and an M.S. in Information and Communication Sciences (CICS), both from Ball State University.

Joe Sokohl

For 20 years, Mr. Sokohl has concentrated on crafting excellent user experiences, using information architecture, interaction design, content strategy, and user research. He leads teams in effective integration of user experience into product development. Currently the principal for Regular Joe Consulting, LLC, Mr. Sokohl has previously held UX-oriented positions based in Boston, MA; Hamburg, Germany; Richmond, VA; Chicago, IL; and Durham, NC.

His UX writings have appeared in the SIGCHI newsletter,, and STC's Intercom. He has presented at the European Information Design Conference, the Society for Technical Communication's international conference, the Information Architecture Summit, and Agile. He is a cofounder of RUX (

Oh, and he’s been a soldier, cook, radio DJ, blues road manager, and reporter once upon a time.

Dan Klyn

Dan is a student, teacher and practitioner of information architecture: his ongoing research focus is to interpret the work of IA-pioneer Richard Saul Wurman, and he teaches the IA course at the University of Michigan School of Information. Dan's academic background is in librarianship and creative writing, and his professional practice has spanned the course of twelve years in a variety of agency, "innie" and "outtie" contexts. This spring he co-founded an IA, commerce and content strategy consulting firm called The Understanding Group.

R. Brian Stone

R. Brian Stone is a practicing designer, educator, and researcher in the area of interaction design, information design, user experience, and communication through motion. He teaches Visual Communication in the Department of Design at The Ohio State University and is a principal partner of Latitude 40 Design. His work has garnered numerous awards for design excellence, usability, and user satisfaction. He is the author of several articles on the subjects of interactive experiences, usability, information visualization, and kinetic typographic messages.

He is a frequent speaker at conferences and universities and has held visiting appointments at the National University of Singapore and Escola Superior de Desenho Industrial (ESDI) in Brasil.

Apple Computer has recognized Professor Stone as one of the top educational technology leaders in the U.S. with the Apple Distinguished Educator award. He is also a recipient of the 2002 Alumni Award for Distinguished Teaching from The Ohio State University and the 2005 Order of Omega Faculty Recognition Award.

Prior to joining the faculty at OSU, he taught at the University of the Arts in Philadelphia. He has also held staff positions at Nationwide Insurance, Surgical Laser Technologies, Orthovita, Noel Mayo Associates, and the Bailey Design Group. Professor Stone holds a MA and MFA in Design from The Ohio State University and a BFA in Graphic Design from the University of the Arts.

Jeff Gothelf

Jeff Gothelf is a user experience designer based in metro NYC. He has spent his career designing engaging experiences for clients big and small. He is currently the Director of User Experience at where he helps executive jobseekers and recruiters make meaningful connections with each other. Previously Jeff helped shape the designs of AOL, Webtrends and Fidelity.

Jeff publishes his thoughts on his blog ( and on Twitter (

Abby Covert

Abby Covert directs the User Experience Planning group at Draftfcb. She helps teams of advertisers in developing quality experiences for their clients’ users.

Working for clients ranging from consumer goods to healthcare, Abby aims to teach others to not be evil.  No one likes an Ad but everyone loves a quality brand experience.

Prior to her current role at Draftfcb, Abby helped create a user-experience practice for a strategic healthcare-marketing firm.  She has also worked as a consultant creating optimal user experiences while implementing Microsoft technology for large enterprises.  She was also a key member of a team charged with innovating a set of HR self-service web applications for Fidelity Investments.

Abby has a dual degree in Multimedia Studies and Graphic Design from Northeastern University.

When she’s not working, she’s riding her bicycle around Chicago, talking on the twitter box and volunteering organizing conferences.

Bill Litfin, Senior Partner, User Experience, Shift Global

Bill joined Shift Global in early 2006 and, in addition to managing strategic client relationships, he leads Shift's User Experience practice across mobile, social and traditional digital channels.

A traditionally trained graphic designer, he made the leap to digital in 1995 by taking a position at Resource Interactive and immediately expanded his scope of expertise beyond visual to include the experiential and strategic aspects of web and application design. During the past fifteen years, Bill has led the conceptualization, innovation and development for hundreds of digital experiences for nearly as many US and global brands. This includes recent engagements for Cardinal Health, Bacardi Limited, Sovereign Bank, Alliance Data, DSW, Nationwide Insurance, Dewar’s Scotch, Panasonic, Bombay Sapphire Gin, Wrigley and Evri.

Prior to joining Shift, Bill held senior management positions at Motivo and Ologie. During his 7 years at Motivo, Bill lead the User Experience effort for the bulk of that agency’s award-winning portfolio, including ground-breaking sites for Bacardi Rum, the Jamaica Tourist Board, Anthem Blue Cross and Blue Shield and the Rock and Roll Hall of Fame.

He holds a BS in Graphic Design from the University of Cincinnati’s College of Design, Art, Architecture and Planning and has taught Digital and Experience Design curriculum at both at University of Cincinnati and Miami University.

Derren Hermann

Derren Hermann has been leading successful UX projects for the last 10 years. He is currently a Director on the User Experience team at Nationwide leading up the interaction design and information architecture team. Over the last 5 years at Nationwide, he has led a wide range of projects and teams. Prior to this, Derren worked with Diamond Bullet Design in Ann Arbor, Michigan. While there he held a variety of positions including project lead, director of banking websites, director of web accessibility, usability specialist, and information architect.

Derren holds an undergraduate degree in cultural anthropology and a masters in library and information science from Indiana University. His graduate focus was on HCI and information architecture.

John Wayne Hill

John Wayne is a studied interaction designer from Indiana University's Human-Computer Interaction Design program. He has worked with technology for over 9 years at places such as IU Creative Services and Mozilla. John Wayne has designed web apps, mobile interfaces, products, robots, museum installations, and has recently lead a project to explore people's 'home' on the web with Mozilla's Firefox UX Team. He has experience leading teams of people towards elegant and compelling designs. While he has a passion for design and prototyping in all forms, John Wayne also loves photography and digital imagery. For more information please visit

Chris Basham

After fashioning skills as a web developer and graphic designer over 10-years, Chris Basham sought to supersede the browser and venture into broader application domains. Reborn as an UX designer under the tutelage of Indiana University's Human-Computer Interaction Design graduate program, he's designed interactive visualizations and installations, museum exhibits and mobile apps. Passionate about physical prototyping, he's work with paper, foam, foam core, wood, bronze, steel and Arduino. When not sketching or mind mapping with brush pens, Chris runs barefoot, plays disc golf and relaxes with games of "The Settlers of Catan." Follow his exploits at

Wes Michaels

Wes Michaels is an interaction designer passionate about creating engaging products, interfaces and experiences. He studied Human-Computer Interaction / design at Indiana University. Wes thrives on developing unique, human-centered, solutions for complex issues.

Wes’ background in information technology, web design and entrepreneurial spirit led him to work for several startup ventures in the greater Los Angeles area. During this time, some of his clients included Intuit, Citrix, and Autodesk.

Wes also enjoys live music and believes hot sauce makes, just about, everything taste better. For more information, please visit

Chris Stone

Chris Stone is the Director of User Experience at LiFT Studios. A well-versed business and product strategist, Chris combines a career in business development with 7+ years of User Experience design, Information Architecture & Product Strategy to offer a unique vision and skill-set that allow him to understand and execute on both business and design lifecycles.

Prior to joining LiFT, Chris was the Senior Interaction Designer at Pulse Energy, successfully releasing 3 new products in 2010. Before that, Chris was the UX team lead at Nitobi Software in Vancouver for 2 years and successfully delivered products for well- known consumer brands across mobile, desktop, web and interactive display platforms.

Chris is also an organizer of the Vancouver IxDA chapter and spoke at Interaction10 in Savannah, GA. and often teaches intensive workshops about Interaction Design.

Haig Armen

Haig Armen is the founder and creative director of LiFT Studios.  As one of Canada’s most respected and innovative digital designers, Haig has been designing brands, advertising, and interactive projects for 15 years. As a producer of CBC’s Radio 3, Haig created editorial, design and marketing strategies for the groundbreaking department that have earned a die-hard audience.

Haig has won many awards throughout his career, including no less than three Webby Awards, two Prix Italia for Web Arts and Drama, a Gold Medal from the Art Directors Club of New York, and a CBC Award for Innovation In Technology, to name only a few.

Haig has taught courses in design, interactions and digital storytelling in universities around the world. Currently Haig holds a position as an Assistant Professor of Design and Dynamic Media at Emily Carr University of Art + Design.

Jimmy Chandler

Jimmy Chandler has been working with clients and colleagues to create web sites and applications with great user experiences for over 13 years. Active in the Washington, DC area UX community, Jimmy is a frequent attendee, volunteer, organizer, and speaker for Accessibility DC, IXDA DC, and UXCamp events; he recently was a lightning session speaker at Interaction 11 in Boulder, CO.

Jimmy's online experience began by writing a column and moderating discussion forums on U.S. current events. More recently, he managed a team of Web professionals for a Fortune 500(R) government contractor for five years. In between, he worked as a designer/developer, usability specialist, project manager, online recruiting coordinator, writer, editor, and accessibility analyst. Currently, Jimmy is an experience designer and creative/ux team lead on web application project with Sapient Government Services for the U.S. Department of Health and Human Services.

Jimmy has a B.A. in Government from the College of William and Mary and currently lives in Arlington, Virginia with his wife @coolacctngchick (aka Nicole).

Chris Merkel

Chris Merkel is a user experience designer and information architect at Computech Inc., on contract with the Federal Communications Commission (FCC), focused on the FCC's licensing software and public relations websites. He has designed, produced and lead product design at private and federal organizations for more than 15 years. Chris has been a bridge between product design, development and testing, and business strategy, and. Previous to Computech and the FCC, he was Xerox Corporation’s lead designer for online properties, collaborated with the world’s largest chip manufacturer and Microsoft in online marketplaces and security programs, and lead the online design and branding of Ask Jeeves.

Chris’ deepest experience with accessibility has been launching Web sites, creating best practices for his organizations and their customers since the mid 1990s, specifically with Section508 and WCAG compliance. His process extends from sketching and planning through coding, specification writing, and usability testing, including interfacing with advocacy organizations.

Chris speaks and conducts internal hands-on workshops at his company and client organizations, and at local peer organizations. He is a long-time active member of the Interaction Design Association (IxDA) and Usability Professionals Association (UPA) in Silicon Valley and the District of Columbia.

Ian Fenn

Based in the UK, Ian Fenn is an award-winning veteran UX specialist recognised for consistently exceeding project targets through intelligent and thoughtful interaction design. Previous clients include a wide variety of blue chip and media companies including Virgin Media, BT, UKTV, BBC Worldwide, Scientific American, Incisive Media, and LexisNexis.

Prior to working in user experience, Ian was a radio producer and occasional stand-up comic. He met and interviewed Bill Hicks twenty years ago.